Braun Classic Analog Alarm Clock BC02XB Black
Designer: Dieter Rams
Dimensions: 5.7x5.7cm, Depth 2.7cm
The BC02XB classic analog analog alarm clock features an easy-to-read dial layout and the iconic yellow second hand that has become synonymous with Braun's award-winning design history.
The design of the BC02X derives from the renowned AB 1, designed in the late 80s by Dietrich Lubs. Updated to include improved movement and luminous tipped hour and minute hands. The clean, simple dial and contrasting hands with luminous tips provide good legibility, and the quartz tick movement is quiet and precise.
Its compact size and lightweight construction make it an ideal travel companion.
In the mid-1950s, Braun and Dieter Rams introduced modern industrial design to the general public. The products Dieter Rams designed for Braun have, among other things, inspired Apple's clean design line. This alarm clock is no exception.