Braun Analog Alarm Clock BC12W White
Designer: Dieter Rams
Dimensions: 7.5x7.5cm, Depth 3.5cm
The BC12W classic alarm clock features an easy-to-read dial with the iconic yellow second hand that has become synonymous with Braun's award-winning design. The clean, simple look and ease of use make this an outstanding Braun watch.
This watch has been updated to include an integrated foot snooze/light function, improved movement and luminous tipped hour and minute hands. The clean, simple dial and contrasting hands with luminous tips provide good legibility, and the quartz tick movement is quiet and precise. Made to last from reliable and durable raw materials.
Today's award-winning range of Braun watches are designed and built with a focus on quality and precision.
In the mid-1950s, Braun and Dieter Rams introduced modern industrial design to the general public. The products Dieter Rams designed for Braun have, among other things, inspired Apple's clean design line. This alarm clock is no exception.